With an unprecedented record of customer-oriented support spanning four decades, Mazda Motorsports proudly unveiled its all-new e-commerce parts store on Wednesday, June 11. The new online parts store is designed to create a seamless customer experience when ordering parts for all levels of competition.
Aside from the aesthetically enhanced design, the new parts store makes ordering Mazda stock & competition parts intuitive with a sharp focus on the customer experience. High-quality part images, clear diagrams, and detailed part descriptions have been extensively updated to ensure confidence in the parts selection and order process.
Advanced search functionality is also a key focus. The parts store features smart capabilities, including the vehicle ribbon, which enables searching for stock and competitor parts for multiple race cars simultaneously. The entire Mazda Motorsports parts catalog can be searched by using the “search all parts” feature within the search function.
“Mazda Motorsports has long been a driving force in supporting the North American racing community, consistently demonstrating an unwavering commitment to helping individuals pursue their passion for motorsports—whether at the grassroots or professional level and across every form of racing,” Mazda Motorsports Manager Scott Kaluza said.
“The launch of our new website represents a powerful continuation of that legacy. It serves as both a hub and a foundation for ongoing innovation, connection, and engagement. We’re incredibly excited to introduce this platform, which we will continue to enhance and evolve to deliver the best possible experience for our racers, teams, and fans alike.”
With a mobile-responsive design, Mazda Motorsports has made it easier than ever to order parts in real-time, whether at the track, in the shop, or on the road.
“We couldn’t be more excited to share this e-commerce parts store transformation with our racers,” Mazda Motorsports Senior Manager Jonathan Applegate said. We recognize the need for a more seamless digital shopping experience that ensures complete confidence in their investments with Mazda. We also understand the desire of our teams, shops, & racers to have more autonomy in terms of how & when they purchase parts with us. The Motorsports team takes pride in offering a hands-on, white-glove experience to our motorsport community.
We see the new e-commerce parts store as an extension of this unique customer approach. Offering smart & seamless functionality for our online parts offerings will put our racers in the driver’s seat of their shopping experience with Mazda Motorsports. Our ambition is to continue making racing accessible to all aspiring racers. The new e-commerce parts store is an important variable in the accessibility equation.”
The new customer site is live at store.mazdamotorsports.com.