The Whelen Mazda MX-5 Cup, presented by Michelin, is the focus of a new docuseries titled “First to the Finish. “The series premieres exclusively on Prime Video in North America on March 25.
First to the Finish follows the trials and tribulations of drivers Heather Hadley and Sally Mott as they navigate the 2024 Whelen Mazda MX-5 Cup season and the non-stop schedule of BSI Racing team owner Shea Holbrook.
With experience creating sports-focused documentaries like “Welcome to Wrexham” and “Cheer,” Boardwalk Pictures, the show’s producers keenly watch the struggles and sacrifices athletes make to be the best.
“The Mazda MX-5 Cup gave us a rich backdrop for storytelling,” said Sarina Roma, EVP of Originals at Boardwalk Pictures and executive producer. “We had incredible access to passionate characters competing in a high-risk, high-reward environment who put their actual lives on the line in pursuit of the checkered flag.”
First to the Finish will feature a behind-the-scenes look at Heather, Sally, and Shea’s stories within the Mazda MX-5 Cup. The series will cover the key players’ preparation for each race and the incomparable thrills of racing, as well as in-depth interviews with drivers, pit crews, coaches, owners, and family members.
“The Mazda MX-5 Cup Championship is widely regarded as some of the best automotive racing on the planet and predominantly features younger drivers looking to prove themselves,” said Mazda North American Operations Chief Marketing Officer and executive producer Brad Audet. “Mazda believes in the power of human potential and supports those who pursue what makes them happy rather than simply moving through life. This series demonstrates these young drivers’ potential and what it looks like when it’s transformed into action.”
The series is executive produced by Andrew Fried, Caitlin McGinty, Dane Lillegard, Sarina Roma from Boardwalk Pictures, Brad Audet from Mazda North American Operations, and Chet Fenster from GroupM Motion Entertainment. “First to the Finish” is directed by award-winning director Annetta Marion.